Beach Mall Signage

Objective: Revitalize the façade of the Beach Mall building and create a signage system that accommodates individual signage spots for tenants, offering exposure for their businesses.

Target Audience: Community, future tenants and local traffic.

Concept: The signage system establishes design uniformity for the facility and allows the brand of the building to share space with the client brands housed within it. The sign, with it’s curved top and bottom, and long column divided by rectilinear signs, reflects the archways and long, thin, windows that establish the building’s character. The simplicity of the structure is respected, with a solution that adds a modern touch to the building’s discrete architectural design.

Challenges: Matching modern material and design techniques with an outdated building infrastructure. Visibility, assuring that it was equally easy for pedestrians on either sidewalk to read the signs clearly.

Overview: The Beach Mall had become run-down and needed a fresh clean look to replace old signage, revitalize the building façade and help attract new, higher quality tenants. We presented 3 different concepts based on a large unified tenant directory and awnings to embellish the façade, studying visibility as well as materials, possible lighting, and construction solutions.

The final design features light-weight aluminum construction, which puts little stress on the structure of the building. Colours were carefully chosen to match or complement those already used in the building. Brushed aluminum, paired with durable black vinyl letters create a great contrast and a sign that has both impact and visibility. On client approval of our 3D mockups, we supervised production and installation of the signage, to assure that implementation matched expectation.

Outcome: The Beach Mall now has a beautiful and freshened façade that offers tenants streetside visibility, while respecting the brand of the mall itself.