Corporate Identity for Di Luca Copeland Davies

Client: Di Luca Copeland Davies LLP

Date: 2008

Objective: Design and develop a corporate identity for a newly launched criminal law firm.

Target Audience: Individuals requiring legal counsel and fellow legal associates

Concept: Joseph Di Luca, Peter Copeland and Breese Davies joined together to launch their firm and with that merger in mind, it was important to establish a strong, united brand while exhibiting their individuality. The concept included a stylized triangle and initials which are representative of the 3 partners.

Challenges: Building a vibrant and energetic identity proved to be quite a challenge when the firm needed to convey themselves as a solid establishment of legal counsel. In a field where most recognized firms and professionals rely on their name and reputation, it was especially important to develop an identity for Di Luca Copeland Davies to stand out and be recognized.

Overview: Getting the client to be actively involved from the early stages of design to execution proved invaluable to the project, especially on a time constraint culminating in their official launch. The visual aspects of the brand progressed systematically along with the selection of colours, typography and theme. Production of the stationary including business cards, letterheads, envelopes and notepads followed the completion of the corporate identity. E-mail signatures and MS Word templates were also produced as further communication collateral.

Outcome: Di Luca Copeland Davies LLP has since opened their doors as a legal firm with a strong identity. The partners were happy with the resulting brand and its application to their personal stationary and communication materials. We also designed promotional guitar picks and temporary tattoos for their opening party.

Casco Design and Communications received Design at Work 2009 recognition for exemplary design project for the Brand category.