Casco Design and Communications » Brand Identity

Ontree Visual Identity

diego — Tue, 10 May 2011 21:08:44 +0000

After 20 years in business, Ontree wanted a complete new visual identity to communicate their offering, experience and professionalism. Casco developed a logo combining a cheerful illustration of a tree with the new company name (previously Ontario Tree Experts), in a casual but sleek script, translated beautifully and imaginatively to all company identified materials. The logo was paired with four photographic backgrounds and colours, reflecting the fact that professional tree care takes place throughout all seasons. The logo also plays well as a design element when used for signage and vehicle wraps.

Schreck Presser Brand Identity

diego — Fri, 11 Mar 2011 01:12:13 +0000

Toronto Hispanic Chamber of Commerce Logo

diego — Wed, 03 Nov 2010 21:07:13 +0000

The Toronto Hispanic Chamber of Commerce (THCC) is a volunteer based non-profit organization with a mandate to “be a bridge between Hispanic Business in Canada and Latin America”.

For the THCC, we created a new logo resembling a suspension bridge, evoking a passage to opportunities, partnerships and friendships, surmounting all obstacles. The cables symbolize the support and strength that all members, and stakeholders provide to the organization in a reciprocal and dynamic fashion. The new logo also forms the shape of the letter “H”, for Hispanic. Finally, a splash of blazing red represents the bold passion members of this organization share for business; the warm yellow symbolizes the welcoming nature of Hispanics and the interplay between the colours is bold and compelling.

Burstein Bryant Barristers Corporate Identity

diego — Wed, 01 Sep 2010 21:37:02 +0000

Burstein Bryant Barristers, a Toronto based law office specializing in criminal law, hired Casco to design the corporate identity of their new firm. We developed a concept pairing a symbol and a wordmark. The symbol represents the three B’s of the firm’s name rotated in three different orientations to represent their robust past experience, their outstanding present reputation, and their forward thinking, proactive approach. The radiating lines of the symbol suggest their steady focus, while the outer and inner circles symbolize their partnership. The wordmark, using lowercase letters, clearly states the names of the partners, recognized for their experience and reputation for boldness, yet with a friendly and personable approach.

Commission to Promote Sustainable Child Welfare Corporate Identity

diego — Fri, 18 Jun 2010 05:00:22 +0000

A focus on the happy child was the insight for this playful brand for the new Ontario government agency, the Commission to Promote Sustainable Child Welfare. Acting as a change agent among child welfare agencies in the province, the commission’s mandate is to bring into alignment standards of care across all providers, while respecting the cultural needs of the various groups involved. The client wished to convey a spirit of boldness and vibrancy with an approach of openness, transparency and respect. The dancing child figure, skipping through varying environments represents the desired end result of their work and suggests an equally optimistic attitude as an attribute of the commission itself.

Schreck Barristers Corporate Identity

diego — Mon, 16 Nov 2009 21:50:24 +0000

Schreck Barristers provides high quality representation of clients in criminal, regulatory trials and appeals, and professional discipline matters. We designed a corporate identity with a balance of tradition in its colour palette, a strong, primary blue and complementary light grey, and a touch of uniqueness with the repetition of the curved element from the logo. Altogether, the approach was to create a design that people will easily get accustomed to but with ample originality.

Concept: Professional, authoritative, traditional, established
Items: Business cards, letterhead, envelopes

Stephen Proudlove Corporate Identity

diego — Mon, 16 Nov 2009 20:02:34 +0000

The Law Offices of Stephen Proudlove provides assertive representation in criminal defence and appeals. We created a comprehensive corporate identity, which includes business cards, letterhead, envelopes and electronic stationery for client communications. The overall concept is a modern and approachable representation of the flame of justice enlightening every case. The complementary palette of metallic mint and bold orange embody the firm’s willingness to be bold, decisive and stand out from the rest.

Concept: Professional, authoritative, aggressive, bold, powerful
Items: Business cards, letterhead, envelopes, memo notepads, MS Word templates, mini-website

Corporate Identity for Bluesky

diego — Thu, 15 Oct 2009 15:15:22 +0000

Our work for BlueSky, an engineering company specializing in piping solutions for diverse industries, started by conducting a situation analysis to fully understand their services and products, target markets, positioning, strengths and opportunities. Based on our findings, we created a strategic marketing plan to propel the company to new heights.

To ensure the new style will be consistently applied in the future, we developed a detailed brand guide. This document articulates specific rules of usage of their various brand elements, including a new naming convention for their products and services.

Corporate Identity for Johnston Litavski

diego — Thu, 15 Oct 2009 15:02:17 +0000

We helped planning consultants Johnston Litavski grow their new identity from the previous partnership of Kentridge Johnston following the retirement of a former partner. A clean and sleek look, a bud grown from sharp, angular shapes and (white/red) high-contrast elements, is now the bold image of the new firm. The new logo is reminiscent of the previous company identity, connecting the new firm with its 20 year legacy.

Corporate Identity for Bernadette Saad

diego — Thu, 02 Apr 2009 16:36:58 +0000

We took a minimalistic approach for Bernadette Saad’s identity, as a testament of her direct, transparent, and professional practice as a criminal lawyer. We paired a rich, authoritative burgundy with a smooth taupe-beige to balance the strength of the deep red with a soothing tone. This combination strikes a balance of power and disarming civility. The vertical stripes, reminiscent of traditional law attire, bring a sense of transition to the design.

Concept: Professional, authoritative, tradition, earnest, powerful
Items: Business cards, letterhead, envelopes