Corporate Identity for Bluesky
Bluesky Process Solutions, 2009

Our work for BlueSky, an engineering company specializing in piping solutions for diverse industries, started by conducting a situation analysis to fully understand their services and products, target markets, positioning, strengths and opportunities. Based on our findings, we created a strategic marketing plan to propel the company to new heights.

To ensure the new style will be consistently applied in the future, we developed a detailed brand guide. This document articulates specific rules of usage of their various brand elements, including a new naming convention for their products and services.